Join Barbie for a whirlwind of imagination, expression, discovery and fun!

For over 50 years, Barbie has been delighting and inspiring little boys and girls to reach for their dreams. One day she might be a chef, the next a nurse but she always tries, and looks, her best.

Barbie can go anywhere and do anything, and so can you!

Experiment with Barbie’s up to date style using her outfit sets, and explore her careers with awesome, interactive playsets.

There’s always fun to be had with her sister Skipper and best friend Chelsea, as well as her boyfriend, Ken.

Don’t forget to visit the magical land of Dreamtopia! It’s filled with gorgeous mermaids, princesses and fairies, and it’s only a dream away.