It all began in Amersham, England, in 1981, with Gary and Catherine Grant—an empty shop and a dream to create vivid and happy playtime memories for children. Now, over 40 years later, The Entertainer has 250+ Toy Shops Worldwide.
East Gate Industries was entrusted with the responsibility of bringing The Entertainer to Pakistan, thus making us the first and exclusive international franchisee of The Entertainer UK. In 2014, we inaugurated our first store in Islamabad. In 2023, we proudly operate 6 mega toy stores and 2 shop-in-shop stores, in Islamabad, Lahore, Karachi and Sialkot. Childhood should be about make-believe tea parties, grazed knees, and adventures to the moon. So, we made sure to provide our little ones with the best toy store experience by bringing in international iconic brands like LEGO, Hot Wheels, Barbie, Disney, Marvel, DC, and more to Pakistan.
Quality is our top priority, so we ensure that every unforgettable moment your little one creates is safe and sound. In our toy store, we provide the true ambiance of a wonderland by conducting interactive activities and events, so kids can imagine, enjoy, and simply stay blessed, with their smiles lighting them up. Our team is dedicated to helping you make the “Right Choices” for your children, guiding you to "be a Good Parent."
Our vision is our guiding star, and it is something we will always strive to achieve because children are at the heart of what we do.